brands who soared
While McDonald’s is arguably the most successful restaurant on the planet, they struggled to keep front-line employees around, with turnover rates reaching close to 120% (that means they were losing people faster than they could hire them!) Not only that, but managers felt disconnected from their restaurant workers and struggled to motivate them to fully engage with customers.
Using both an online course and curriculum for managers to lead weekly meetings, Elle and her team created a totally tailored, McDonald’s-branded inspirational experience that deepened relationships between coworkers and reversed climbing turnover rates in over 500 restaurants.
Online course with a video-based email and text messaging campaign, branded buttons, office supplies and posters, and a workbook with curriculum for weekly team-building meetings.
Change is the new normal. When Pete Carr, Bacardi’s new North America’s President came to the company, he was brought in to expand Bacardi’s market share due to challenges they had been facing in the wine and spirits industry. It was a time of intense transition and restructuring for everyone. (Yes, even rum distributors have tough days.) Pete’s mission was to create momentum in sales by developing distinct company values where employees felt cared for and valued—not just professionally, but personally, too.
After bringing in a keynote speaker, Pete wanted to sustain the excitement beyond their event to continually empower his people. Elle collaborated with executives to create monthly newsletters, video blogs and keynote clips to reinforce their new objectives and raise a glass to Bacardi’s future success.
Content for monthly newsletters and video blogs from key players.
“It was really important to us to get somebody to send our message the right way in regards to communication, clarity and managing the change curve. The Zimmerman Group’s messaging was right on-par for where we are trying to get to.”
Head of HR, Americas, Bacardi
After building Curtis’ speaking platform, Elle and her team noticed that though his keynote and message were generating incredible engagement at events, corporate audiences were craving more inspiration once they got back to their desks and leaders wanted to harness this energy as a catalyst for organizational culture change.
Elle created a customizable beyond the Keynote program that Curtis could sell in multiple levels depending on his client. This ranged from keynote clips that leaders could forward to their people each week to a fully-integrated , co-branded online course that inspired users in bite-sized pieces and gave executives invaluable data on their employee morale.
12 topic-modular content based on Curtis’ message able to “plugged and played” for varying clients and industries.
Tim is a highly rated McDonald’s franchise owner is a world-class trainer for Hamburger University who has innovative management systems and sky-high retention rates. Using his incredible expertise, he wanted to start consulting other customer-facing business to streamline their systems and boost retention, but he needed to winsome material to document his brilliant processes. He was looking for someone to highly-produce his content so that he could distribute it as he began his consulting business.
Based on Tim’s live trainings and training documents, Elle and her team got to work on ghostwriting a high-end guidebook that simplified and consolidated all of Tim’s expert practices. The finished product created a baseline for his in-person trainings and an evergreen resource for his clients to use with their employees.
In-depth, two-part process based on Tim’s years of experience and industry philosophies, organized into an applicable managers’ training system, beautifully delivered as a PDF to be printed by clients. We also built a business launch website.
Southern and Glazer’s were both wine and spirits distributors with completely different company cultures and values. That was all fine and good—until they merged. (Think mixing Grey Goose and red wine.) Their differences clashed, and they needed to align their objectives and mission. And they doubled in size overnight—talk about instant stretch marks! As an industry that doesn’t historically invest in their people, they were ready to break the mold and show their employees that they cared about their personal and professional development. This move would recruit and retain the best talent in the industry and streamline company culture—but only if they had a unifying force.
Elle’s team was that force. In collaboration with SGWS executives, we designed a year-long campaign to fully integrate the inspiration of Curtis’ keynote with the rigor of Southern Glazer’s new corporate goals. How’d we do it? Because we know that retention happens in the synthesis of physical and digital experiences, we created tangible office reminders for their headquarters, facilitated executive development workshops and designed monthly digital learning experiences to reinforce key content. These experiences included both custom video messages and beautifully designed quizzes and surveys to reinforce positivity and gather valuable employee data.
Monthly customized email template integrating house-produced video, surveys and online learning experiences.